Naomi Bacon, Co-Founder

Naomi is the Founder and CEO of The Tandem Collective (since 2017) and Co-Founder of ChallyPop. She has a background in marketing and PR, including large publishers and media organisations, such as Pan Macmillan, Penguin and Hachette. Her ambition has always been to be at the forefront of digital innovation, creating meaningful connections between publishing partners, content creators and brands to generate word of mouth around new book, film, theatre and TV releases. In 2020, Naomi was nominated by The Bookseller as one of the top 150 most influential people in publishing.

Antina van der Veen, Co-Founder

Antina is the Founder and CEO of (since 2021) and Co-Founder of ChallyPop. She has a background in social media management and influencer marketing, including the Royal Library of the Netherlands and other large corporates. She likes to innovate; testing new ideas while collaborating with clients and creators in the entertainment industry. In 2023, Antina was diagnosed with lymphoma and Naomi took over her role as CEO of for 6 months so she could undergo lifesaving treatment. A strong friendship was born, resulting in the launch of a new business together: ChallyPop.